Anica Alla

Anica Alla, 35, has been working as a human resources generalist since 2010 and accompanies national and international young and established tech companies in her work as an external consultant, trainer and coach.
She knows the start-up scene as well as medium-sized and large companies and has advised many companies on their paths to growth and change in setting up and questioning their personnel structures.
Anica is a two-time founder herself. She has a deep practical entrepreneurial understanding of companies in development and supports her clients in a hands-on, creative, innovative and growth-oriented way.

With the words of Goethe: „ Whatever you can do or dream you can; begin it.“

Anica works with a healthy portion of pragmatism, as well as an entrepreneurial mindset and lots of authenticity.

„ I find the most pleasure in sharing my experiences and dos and don’ts that I gained over the last five years in the startup world; and to see businesses grow fast and develop steadily before my eyes. I believe that success comes with authenticity. And this is what defines my work and what I successfully establish in the companies I work with.“

Anicas Qualifikationen

Anica works as a freelance consultant and in short and longer-term interim mandates.
As a trainer and coach, she gives workshops on healthy and equal working environments, digital HR strategy and new work concepts, innovative and appreciative corporate cultures and employer brands, and sustainable HR basics for start-ups. She covers the following topics:

  • Company Culture & Change Management
  • Talent Development & Learning
  • Organizational Design & Digital HR Strategy
  • Diversity & Inclusion
  • Employer Branding & Employee Experience
  • Talent Acquisition & Candidate Experience
  • HR Business Partnering
  • HR Administration & Labor Law
  • Compensation & Benefits


Just write us or call – we will call you back!

Andre Ottlik


[email protected]


    Thoren Meier
    Thoren Meier
    08:31 29 Apr 20
    We have been a customer of start-up workshops for years and... have our colleagues trained in various areas such as management, team building, individual coaching, etc. We have been very satisfied since the beginning of our cooperation and thank you for the professional support.We are pleased that collaboration in remote mode is also possible in the usual quality. Thank you. T.Meierread more
    Marcel Barten
    Marcel Barten
    19:18 14 Mar 20
    I had a great workshop with Andre last year. Many Thanks!!... I have and will continue to benefit from it for many months to more
    Adriano Bezerra-Delaunay
    Adriano Bezerra-Delaunay
    09:29 11 Mar 20
    Very great and emphatic trainers! Could really help us in a... critical phase of our venture. Thank you!read more
    Valentin Seehausen
    Valentin Seehausen
    10:07 09 Mar 20
    The self-management workshops were really great support. My... self-organization and time-management skills improved immensely.And the trainer and the workshop design were very cool, too. Fresh, hands-on, up2date and fun. more
    André Drochner
    André Drochner
    08:39 09 Mar 20
    Very seasoned and creative team. Had a great training and... could apply my learnings right away. Keep up the good more
    Mascha Andexer
    Mascha Andexer
    10:08 08 Mar 20
    We had a very good experience with the team from Startup... Workshops. Great leadership coachings and sales training so far. Looking forward for more this year. Thank you!read more
    Next Reviews